Just in case you missed our IG POST about this - Signature Collection Drop #1 does not include our Sports Bras or Leggings (but we DO have good news).
WHY SPLIT THE COLLECTION?
We are always going to be transparent, even when it is hard. We will also always make the hard decisions required to have the absolute best products out there.
Every single item we have created is 100% CUSTOM - this means you won't find anything like it at other brands. You may or may not know that many activewear brands out there will select items from a factory's catalogue, which is why you might see the same/similar items stocked in a few places.
We create every single piece from scratch. I am working closely with an incredible fashion designer who has helped me to build each of our Stae products specifically for YOU (another reason why this process has taken so long).
Because of this, some designs are trickier than others - our sports bras, are one of those tricky items. I had a very specific idea in mind, and the factory I had been working closely with couldn't create it. So after about 2 years of working and re-working samples, we had to make a tough decision to find another factory to bring the vision to life.
It then made sense to produce the Leggings at this same factory, because of fabrics and production style.
This means that there will be a delay on these items, but we wanted to get the rest out there and into your hands!
HOW MUCH OF A DELAY?
We are anticipating these items will be ready by April - they are being produced at the moment and will be on their way ASAP!
SO TELL US ABOUT THESE ITEMS?
I cried when I got the samples back from the new factory. They are incredible. The leggings are the best I have ever worn, hands down - and anyone who knows me knows how much activewear I own.
The Sports Bras are super supportive, have great coverage and are really comfortable to wear. They also look amazing on, can be worn on their own or comfortably underneath clothing.
While it was a hard decision to have the split the range and wait even longer for these items to arrive, we are so glad we did. The quality, fit and feel are worth the wait. WE PROMISE!
STAE UPDATED + WIN
Make sure you sign up for our emails to be the first to know when they arrive (and a chance to win all 3 x Sports Bra Colours & 3 x Legging Colours).
